Glu 2 Go

Fish & Chip Shop - Batter Mix

Gluten & Wheat-Free - Suitable for Coeliacs

New Glu-2-Go Fish and Chip Shop Batter Mix presents a fantastic opportunity for fish and chip shops to capture a virtually untapped market in the UK. It has been developed specifically for customers who need a gluten-free or wheat-free diet, or who suffer from Coeliac disease.

Until now, it’s been virtually impossible for a fish and chip shop to supply these customers with quality fish and chips. Now, with a little extra care and the support of Glu-2-Go, fish and chip shops can hold gluten and wheat-free frying sessions – selling fish, chips and other battered foods to a huge new group of customers and their families.

It’s estimated that there are over 250,000 people diagnosed with Coeliac Disease within the UK and as many as 500,000 undiagnosed. Once diagnosed, people with Coeliac Disease can live a normal life by avoiding gluten in their diets. This can mean avoiding many foods we take for granted, such as bread, cereals containing wheat, cakes, biscuits, pasta, noodles, confectionery, beer and of course, fish and chips! Only specialist gluten-free alternatives can be used in gluten-free diet.

Many people with Ceoliac Disease may not have ever had fish and chips from a fish and chip shop in their lives – and they’re very keen to do so!

By holding a Glu-2-Go frying session, fish and chip shops are providing a real service to these customers. “Regular” customers can be catered for too, as the great news is that Glu-2-Go Fish and Chip Shop Batter tastes delicious and fries to a crispy golden finish, making it ideal for anyone to enjoy.

Glu-2-Go is available in two pack sizes: 10kg bags for shop use and 500g bags for customers to buy. So, once a customer has a taste for Glu-2-Go, they can buy a 500g bag to take home and use themselves, in between their local fish and chip shop’s frying sessions.

Before embarking on a Coeliac friendly frying session, it’s important to have good working understanding of Coeliac Disease and the issues surrounding cross-contamination from non-gluten free products. Glu-2-Go has produced a “Good Practice Guide” to help friers understand how to safely prepare gluten and wheat-free fish and chips. The product carries the Coeliac UK cross grain symbol for quality assurance – www.coeliac.co.uk.

Glu-2-Go battered foods sell at a premium, so shops wishing to increase their customer base and make a significant increase in profits should certainly consider holding Coeliac- friendly frying sessions, or even simply selling take-home bags of this quality, ground breaking product.

• Capitalise on this undeveloped market.
• Use Glu-2-Go to access this NEW customer base.
• Glu-2-Go has been created specifically for the fish and chip industry.
• Gain from Glu-2-Go product support and set-up.
• Benefit from the Glu-2-Go marketing & promotion website www.glu-2-go.co.uk
  

For more information contact Land & Sea on 01324 717273

Email : misschips@glu2go.co.uk

Website : www.glu2go.co.uk