UK's TOP FOUR SEAFOOD WEEK CAMPAIGNS REVEALED
Four leading fish and chip businesses have been recognised today (Tuesday 11 December 2018) for their efforts in promoting Seafood Week, as part of the annual National Fish & Chip Awards, organised by Seafish.
Shortlisted as finalists for the Best Seafood Week Campaign – one of 14 award categories in the 2019 National Fish & Chip Awards (in alphabetical order) – are:
This award category is open to entry from all businesses that participated in Seafood Week (5–12 October 2018), which is an annual event coordinated by Seafish that encourages consumers to eat more fish, more often. From fishmongers and supermarkets to restaurants and takeaways, the week provides a flexible platform for businesses and organisations to promote the fantastic variety of fish and shellfish available to consumers in the UK.
To reach this stage of the competition, the four shortlisted businesses have been assessed against a wide variety of judging criteria, focusing strongly on the marketing objectives and promotional tactics of their Seafood Week campaigns.
Marcus Coleman, Chief Executive at Seafish, commented: "Our annual Seafood Week campaign is a celebration of all things fish and shellfish and is a highlight in the seafood industry’s calendar. The initiative encourages all fish and chip related businesses to engage with their customers to promote the fantastic flavours and health benefits of fish and shellfish to inspire consumers to eat it more often and our four finalists did just that.
Ben Bartlett, celebrity chef and awards judge, said: "This award category is a fantastic way to celebrate the great taste experiences to be enjoyed by eating fish and shellfish, and I was extremely impressed by the standard of entries.
The winner of the Best Seafood Week Campaign Award will be announced at The National Fish & Chip Awards in London on 24 January 2019.
Story By: SEAFISH
Date : 11-12-2018