Abbey Fisheries in Selby earns blue fish label for sustainability
The news means that Abbey Fisheries can now use the MSC blue fish label on its haddock, assuring customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.
YouGov Research* with fish and chip shop customers has shown very positive support for sustainable fish - with four in five fish and chip fans believing that chippies should serve certified sustainable fish.
Owned by Steve and Jenny Knight, it’s been a rewarding year for Abbey Fisheries. This year they received a Good Food Award for Fish & Chips and this month, they also received a silver award as the Best Fish and Chip Shop at the Listener Choice Awards. Their second fish and chip shop, Knights of Pontefract, also earned the coveted MSC blue label earlier this year for sourcing sustainable seafood.
Fisheries gained MSC certification by applying through the National Federation
of Fish Friers (NFFF). Holding the Quality Award from the NFFF enabled them to
apply for the certification at a discounted price. This means diners at Abbey
Fisheries can be assured the fish they are eating can be traced to a
Steve Knight, owner of Abbey Fisheries, said: "We pride ourselves on offering the best quality of food and being able to demonstrate our commitment to sustainability. Being MSC certified gives our customers the knowledge that they can trust our products and our business. We are one of only 120 shops in the UK to have this and it means that all our fish is from wild caught and from sustainable stocks.”
Loren Hiller, Commercial Officer at MSC, said: "Abbey Fisheries are an ambitious fish and ship shop who clearly care about sustainable sourcing. We are delighted that they can now ensure their diners that the haddock they’re having for their supper is sourced sustainably and means there will be plenty more fish and chip suppers to come!”
Becoming MSC certified is easier thanks to a partnership between MSC and the NFFF. Restaurants or shops that already hold a Quality Award can apply for MSC certification at a discounted price. Visit this page for more details.
Story By: MSC
Date : 21-11-2018