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Pukka Pies launches new steak & ale pie recipe

Pukka Pies launches new steak & ale pie recipe

Pukka Pies, the nationís number one pie brand[1], is introducing a new Steak & Ale Pie recipe to its portfolio, as part of its £6 million new product and marketing investment this year.

The product launch is part of the brandís continued programme of innovation and investment that aims to further the brandís ambition of growing its business to £60 million by 2020.


The new recipe features high quality, prime cuts of beef steak cooked in a deliciously rich gravy with St Peterís Bitter - creating a more prominent ale flavour and richer gravy.

The new Steak & Ale pie from Pukka Pies will be available to foodservice customers from the end of November. The launch will be supported with marketing materials including A4 posters and window clingers. It will be available directly from Pukka Pies and from distributors nationwide. Place your order now: Large Frozen Baked Steak & Ale product code: FBALE and Wrapped Frozen Baked Steak & Ale product code: WFBALE.

[1] IRI 52 w/e 15/07/18

Story By: PUKKA

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Date : 01-10-2018
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