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Kingfisher's return to Japan expected to draw crowds of thousands

Kingfisher's return to Japan expected to draw crowds of thousands

Plympton’s Kingfisher Fish & Chip shop owners, Craig Maw and Nikki Mutton, are bracing themselves for another smash hit pop-up shop in Japan following a stint last year that saw them serve an incredible 9,000 portions in just ten days.

However, it's touch and go whether they'll be ready to start serving as planned on Wednesday 12 September as they have just been informed that their custom-made batter, made from a top secret recipe, which had already been flown out to a warehouse in Japan has been destroyed by the recent typhoon. The South West factory that produces the batter especially for Kingfisher has dropped everything and put on a rush job in a bid to have another batch flown over in time.

The duo will make two trips to Japan this autumn to set up shop at leading department store, Mitsukoshi Nihonbashi in Tokyo. This comes a year after their hugely successful debut in Japan at the annual British Fair at Hankyu department store. Invited in their role as UK’s No 1 Fish & Chip Shop 2017, the pair drew hoards of excited shoppers and even broke the fair record by serving an astonishing 1,400 portions in just one day.

Impressed by the reaction to their award-winning fish and chips, Mitsukoshi Nihonbashi is flying Craig and Nikki over to Japan for 10th-18thSep and 30thOct -6thNov to exhibit at their British Week fair. Kingfisher’s custom-made batter plus their preferred MSC certified fish will also be imported specially for the fair.

Other prestigious British brands exhibiting at the fair, which is expected to attract almost 90,000 visitors, include Fortnum and Mason, Prestat, Charbonnel et Walker and Cartwright & Butler, to name a few.

Speaking ahead of their trip, Craig comments, "Before we went to Japan last year, we were told there’s a real appetite out therefor traditional British food, particularly anything deemed to be "No 1” or the "best”. But that really didn’t prepare us for the sheer number of people clambering to try our fish and chips. 9,000 portions in ten days is about double what we’d normally serve in our shop! So, this year, our frying muscles are flexed and ready for anything.We'll be using the same fish and ingredients we use in our shop to recreate that Kingfisher taste - let's just hope our custom-made batter makes it out there in time!

We’re so proud to have been invited to Japan again, this time by Mitsukoshi Nihonbashi department store, and share our passion for delicious, sustainable fish and chips from our little Devon shop. We’ve heard great things about the fair and can’t wait to see what’s in store for us.”

Kingfisher was named the UK’s No 1 Fish & Chip Takeaway at the National Fish & Chip Awards 2017 and is known for having the ‘most sustainable seafood menu in the world’. It holds the National Federation of Fish Friers (NFFF) quality award, is one of just two chippies to be awarded the maximum 3 star rating from the Sustainable Restaurant Association and won the SRA’s Source Fish Responsibly award at the Food Made Good Awards, 2017. It also has the highest rating from Fish to Fork. In November 2017, the shop was awarded gold at the FreeFrom Eating Out Awards in recognition of its gluten-free offering.

Story By: Kingfisher Fish and Chips

Web Link: www.kingfisherfishandchips.co.uk/

Date : 10-09-2018
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