FASFA respond to Cornwall Live article ‘The number of calories in fish and chips could put you off for life’
The Frozen at Sea Fillet Association (FASFA) and the wider fish and chip industry take the issues around public health and the wider healthy eating agenda very seriously. Just one demonstration if this is the nationwide, summer-long ‘Don’t be a #ChippyChucker’campaign. This consumer campaign was devised to encourage fish and chip lovers to consider their calorie intake, bring about more widespread understanding and awareness of portion control and drive both fish and chip shop owners and their customers to be more considerate of manageable portion sizes.
The Seafish Does Size Matter report found that customers want greater choice when it comes to their fish and chip portion sizes. The same study also found that 33% of consumers believed that a greater range of portion sizes would encourage them to eat fish and chips more often and 78% of people are interested in buying fish with better nutritional content.
In response to this, many fish and chip shops throughout the UK have started offering the Lite-BITE option, which consists 3oz of fish, approximately 5oz of chips and, should you wish, mushy peas-which is classed as one of your 5-a-day. Nutritional research conducted by the NHS and Newcastle University found that the Lite-BITE only comes to 500 calories, in comparison to 842 of an ‘average’ portion.
This campaign has been backed by fish and chip shops throughout the country, including the current champions of the National Fish and Chip Awards, Miller’s Fish and Chips in Haxby, who are working together to raise awareness around this important issue whilst promoting the necessity of offering customers a choice of portion size after seeing a niche in the market.
John Rutherford, Chief Executive of FASFA said:
"The recent news from Cornwall Live regarding calorie intake demonstrates the importance of the industry continuing to take a proactive approach to tackling the key issues. Offering a larger variety of portion sizes is beneficial to consumer health but the financial benefits to shop owners are also evident as less waste means greater yield due to optimal, and more efficient, use of produce. Demonising the industry has a vast, negative impact on a much-loved, precious industry as a whole, our independent businesses and, ultimately, a Great British tradition. Rather than condemning the industry, we applaud its efforts to keep adapting and evolving- that is exactly what FASFA, the wider industry campaigns such as this intend to do.”
The average portion size of fish and chips differs throughout the UK; therefore, it is difficult to determine the exact nutritional value of an ‘average’ portion size. The Lite-BITE, however, has been confirmed by the NHS and Newcastle University to have a nutritional value of 500 calories, so customers know exactly what they are getting, every time.
In addition to the Lite-BITE, the industry is going about various different ways to cut calorie intake, such as introducing alternative preparation methods that lowers the saturated fat content in fish and chips.
"Research continues to show that customers are more health-conscious than ever before and lighter portion choices appeal to these customers. With a more manageable portion, customers are able to enjoy delicious guilt-free fish and chips as a lunchtime option or as a manageable evening meal. We must tackle the issues head-on to support the future of our industry, our campaign aims to engage with both consumers and individual shops to do just that.”
Story By: FASFA
Date : 06-09-2018