Banner1 Banner2 Banner3 Banner4 Banner5 Banner6 Banner7 Banner8

Chip Shop feedback inspires NEW BEST EVER recipe range!

Chip Shop feedback inspires NEW BEST EVER recipe range!

Back by Popular DemandÖ

Hollandís Best Ever Recipes: Exclusive launch to Chippies from July 31st2018

Following feedback from more than 600 consumers, over 100 Chippies and in-depth market research, Hollandís Pies has revealed a ĎBest Ever Recipeí pie range Ė ready to be devoured by fans this coming pie season!

Back by popular demand, the ĎBest Everí recipe pie range and New Improved Chicken & Mushroom pie will be available to chippies across the North West from 31st July 2018.

Whilst the range is already much loved, the Hollandís team is always looking for ways to further improve its range and further grow its fan base.

Delivering fresh pies and puds daily to over 1,200 chippies, all pies and puddings are made fresh every day to a proper tasty traditional recipe that has been passed down through generations and encased in the bakerís unique war-time shortcrust pastry, ideal for microwaving and for chippy ranges.

Recent research highlighted customers absolutely love Hollandís Piesí proper tasty fillings so the proper Lancashire baker has decided to give them even more of its famous filling. Hollandís Best Ever recipe range includes:

  • Potato & Meat Pie: Even more tasty filling
  • Steak & Kidney Pie: Back to Original Shape & even more tasty filling
  • Meat Pie: Even more gravy!
  • Chicken & Mushroom Pie: New Improved Recipe Ė Even more filling, with more chicken and now creamier than ever before!
  • Cheese & Onion Pie: Even more tasty filling
  • Minced Beef & Onion Pie: Even more tasty filling
  • Peppered Steak Pie: Shape change to match other steak recipes in the range and to make it clearer to identify
  • Steak & Kidney Pudding: Same great recipe. Now Microwaveable from fresh in 1 minute 30 seconds!

Neil Billingsley, Commercial Director at Hollandís Pies, commented: "Chip shop owners and their customers asked for more of our famous fillings, and we listened. As the North Westís number one Chippy pie brand, feedback from them is crucial in ensuring our products are the best they can be. Whilst we know our products are already much loved with our loyal fan base, we wouldnít be doing our job properly if we didnít act upon their feedback.

"Our new Best Ever Recipes include even more of our famous fillings and weíve done it without compromising the recipes that have made Hollandís pies and puddings the regionís favourite. Weíve simply listened to our customers and added even more filling and the Best Ever Recipe range also includes a New Improved Chicken & Mushroom pie.

"Plus, itís never been quicker to cook our famous Steak & Kidney Puddings! Weíve listened to our customers and our fresh Steak & Kidney puddings can now be microwaved in 1 minute 30 seconds without compromising on quality, enabling our chippies to sell more of one of the top selling lines.

"With direct to door fresh delivery, proper tasty fillings, unique Hollandís pastry, recipes which have been passed down from generation to generation and support available from our friendly sales team, there really hasnít been a better time to stock up our fresh pies and puddings as we enter this new and exciting period of our best ever recipes.Ē

The Best Ever Recipe range will be supported by a free tailored point of sale kit, a two week launch promotion running across the range from 31st July through to 13th August 2018, sales support and advice, plus an upcoming radio campaign and continuing PR and marketing support with the aim to drive more consumers into their local Chippy.

The Hollandís Pies trade portal can be accessed via and customers can order or download point of sale materials via the trade portal, as well as product images and various useful documents. Alternatively, Chippies can contact telesales on 01706 212122 or speak to their Hollandís Area Manager for more information on the Best Ever Recipe launch.

Story By: Hollands Pies

Web Link:

Date : 26-07-2018
View All News Stories >