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Dougie’s takeaway in North Yorkshire earns blue fish label for sustainability

Dougie’s takeaway in North Yorkshire earns blue fish label for sustainability

Dougie’s Fish and Chips in Harrogate, North Yorkshire, earns a coveted sustainable fish certificate from the Marine Stewardship Council (MSC).

The news means that Dougie’s can now use the MSC blue fish label on its cod and haddock, assuring customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.

YouGov Research* with fish and chip shop customers has shown very positive support for sustainable fish - with four in five fish and chip fans believing that chippies should serve certified sustainable fish.

Dougie’s Fish and Chips serves the community of Bilton and attracts customers from across Yorkshire to enjoy its award-winning food. It is famous for providing service with a smile and was the first fish and chip shop in Harrogate to hold the Seafish Quality Award. This year Dougie’s also scooped the prestigious NFFF Fish and Chip Quality Award.

Owner Betty Bolton says: "Dougie’s is very proud to be able to help our ecosystem in whatever ways we can. That is why it is so important to us to make sure the fish our customers eat can be traced back to a sustainable source, helping the oceans to keep healthy and full of life.”

Loren Hiller, commercial officer at the MSC, said: "Dougie’s Fish and Chips clearly takes pride in how they source their fish. It’s such a huge achievement for Dougie’s getting MSC certified. Offering their customers the blue fish label makes a positive impact on our ocean health and ensures fish for future generations. We’re delighted to have them on board, and more chippies should follow in their footsteps!"

Choosing the blue fish label from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

Story By: MSC

Date : 19-07-2018
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