National wholesaler JJ Foodservice is the first UK wholesaler to introduce an amazon-style notification system to give customers an estimated time of arrival based on real-time data.

Head of Operations at JJ Foodservice, Sedat Kaan Hendekli, said, "Customers are sent an email notification when their order is first dispatched and then again when the driver is nearby. We calculate positioning with local traffic conditions to give an estimated arrival time.”

The development –which is the first of its kind in the UK foodservice and grocery wholesale sector –will help to dramatically improve convenience for busy caterers.

Traditionally, customers are given a four-hour window, which can be difficult for caterers to plan around. "If customers are expecting us –they can be prepared, have payment ready, and make space for the delivery”,said Hendekli. "This speeds up the process both ends.”

The feature is available to customers who order online for delivery only. "This is one more way we are using tech to add another level of convenience,”added Hendekli.

This year JJ Foodservice introduced paperless technology to its warehouse – customers’ orders are sent directly to pickers via a mobile device, helping to reduce paper waste. More recently, an investment into telematics has helped to optimise driver journeys, helping to give customers a speedier service while using less fuel and reducing vehicle emissions.