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Clifton & Stoke Bishop Fish Bar achieves blue fish label for sustainability

Clifton & Stoke Bishop Fish Bar in Bristol earns a coveted sustainable fish certificate, from the Marine Stewardship Council (MSC), making it easy for Bristolians to choose sustainable seafood.

The news means that Clifton & Stoke Bishop Fish Bar can now use the MSC blue fish ecolabel on its cod and haddock, assuring customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.

YouGov Research* with fish and chip shop customers has shown very positive support for sustainable fish - four in five fish and chip fans believing that chippies should serve certified sustainable fish.

Both businesses are owned by Marco Maestri, who’s being involved in the fish and chip industry since helping his father since the age of 8! He bought his father’s old business in Clifton Village 11 years ago. He also decided it was time to expand and there was born Stoke Bishop Fish Bar in an area where Marco grew up and still lives with his family.

It is also really important to Marco that, where possible, his business does a bit for the planet and the people on it. Not only is the fish and seafood MSC-certified, even the oil is collected and recycled into biofuel, which is then used by one of the suppliers in their delivery trucks.

Innovative in their business, now gaining the MSC blue fish ecolabel means Clifton & Stoke Bishop Fish Bar are ensuring there is fish for the future generation, and ensuring full traceability for their diners in Bristol.

“We pride ourselves on providing the best quality Fish and Chips we can to our customers. We believe sustainability of fish stocks is vital to us as a business so we can continue to supply our national dish for generations to come. Our number one bestseller cod is now MSC-certified soon to be followed by our other fish. The greater British sustainable fish we have means more happy customers for years to come.”

Loren Hiller, commercial officer at the MSC, said: “It’s fantastic to have Clifton & Stoke Bishop Fish Bar achieving certified sustainable seafood for its fish and chip fans in Bristol. At a time when our ocean’s health is vitally important, making it easy for Bristolians to consume sustainable seafood is the way forward.”

Choosing the blue fish label from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

Story By: MSC

Date : 08-05-2018
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