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Pukka Pies are spicing up the veggie offering in FoodService with the launch of a new Veggie pie

Pukka Pies, the nation’s favourite pie brand[1] today announces the arrival of its delicious new meat free pie - Veggie Tikka Masala with Chickpea and Spinach – into FoodService. This deliciously tasty pie is available nationwide and lands just in time for Pie Week 5th to 11thMarch.

This flavoursome pie has been created to give a tastier choice for the sizeable and growing group of consumers that are embracing a meat free diet. There are 1.2 million Vegetarians in the UK today, a number that keeps rising year on year. In addition, a staggering half of the population are reporting to be cutting down on meat. With this new pie, Pukka want to make sure that people can embrace a meat free diet without having to miss out on deliciously tasty pies.

Encased in Pukka’s signature light and flaky golden puff pastry case is chickpea and spinach and other tasty veg gently cooked in a medium spiced Tikka Masala sauce. What’s more this Veggie Pie is Vegetarian Society Approved.

The new Veggie product is distinguished from the rest of the range with its crimped lid and grey foil. The launch will be supported with marketing materials for all new customers including A4 posters and window clingers.

The new Veggie Tikka Masala pie will be available directly from Pukka Pies and from distributors nationwide and will be supported with strong promotional activity in the first two weeks of March. Spice up your Veggie offering today and place your order now!

Veggie Tikka Masala Product Code: FBLVC

[1] Source: No.1 branded pie in chilled retail – IRI 52 w/e 31.12.17

Story By: Pukka Pies

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Date : 02-03-2018
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