A Lincolnshire-based fish and chip chain is hoping to raise a massive £30,000 for three charities to mark three decades in business.

The Elite Fish & Chip Company, a family-run and award-winning fish and chip business which has outlets in Lincoln, Sleaford and Ruskington, has announced plans to raise £30,000 as part of its 30th anniversary celebrations.

September 2018 marks 30 years since the Tweedale family moved from Huddersfield and opened the first shop in the village of Ruskington near Sleaford. To mark the occasion, the Elite is embarking on a year-long celebration with plans already afoot to raise money for three charities: the RAF Association, theRNLI and Sleaford Dementia Support.

Rachel Tweedale, Director at the Elite Fish & Chip Company, said: "It was a remarkable achievement for us to raise £10,000 within just ten months for the Royal British Legion in 2016, after choosing it as our charity of the year.

"Two years on we’ve decided to raise the bar and saw this year as the perfect opportunity to not only make our fundraising target three times as big, but to also increase our efforts by opting to support three charities.

"It’s a massive step up from our previous charity work, which is why we’re urging our loyal customers to get behind us in any way they can to support these worthy causes.”

The Elite Fish & Chip Company is getting behind the Wings Appeal, an ongoing fundraising campaign by the RAF Association.

Rebecca Davies, Corporate and Major Gifts Manager at the charity, said: "We are so pleased to be one of the Elite’s chosen charities in the RAF’s centenary year. Our work is dedicated to supporting all members of the RAF family and our family-orientated values are shared by the Elite Fish and Chip Company.

"It’s only through essential fundraising efforts that we can continue supporting current and former Royal Air Force personnel and their families whenever they are in need.”

The RNLI, which saves lives at sea by providing 24-hour rescue support with volunteer lifeboat crews across the UK and Ireland, is the Elite’s second chosen charity.

Sarah Whattam, Community Fundraising Manager at the RNLI, said: ‘‘We’re delighted that the Elite has chosen the RNLI as one of their charities. We depend on such support to help us meet the cost of saving lives at sea.

‘‘Our volunteer lifeboat crew members give their time for free, but they need training, well-maintained equipment, lifeboats and shore facilities. The money raised by the Elite will ensure that our crews can continue to save lives quickly, safely and effectively.’’

The Elite is also backing Sleaford Dementia Support which gives vital support to people living with dementia in Sleaford and surrounding villages.

Bex Mezzo, Secretary of the charity, said: "Sleaford Dementia Support are thrilled that Elite chose to benefit our charity. We only started a year ago but unfortunately, dementia touches so many lives. This will enable us to help more people with dementia and their carers, that can only be good for local people.”

To find out more about the Elite’s fundraising throughout the year, keep up with their Facebook, Twitter and Instagram feeds or visit www.elitefishandchips.com.