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Captainís fish and chip takeaway earns blue fish label for sustainability

Captainís fish and chip takeaway earns blue fish label for sustainability

Captainís fish and chip takeaway in Hertfordshire earns a coveted sustainable fish certificate, from the Marine Stewardship Council (MSC).

The news means that Captainís takeaway can now use the MSC blue fish ecolabel on its cod and haddock, assuring customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.

YouGov Research* with fish and chip shop customers has shown very positive support for sustainable fish - with four in five fish and chip fans believing that chippies should serve certified sustainable fish.

Captainís are now in the final stage running to be crowned no.1 fish chip in the UK as part of the National Fish and Chips Awards, and are the winner in their region.

For 18 years, Captainís has been the go-to fish and chip shop in Hoddesdon, Hertfordshirewith the queue of customers snaking out of the door, the stuff of local legend.Owner Tony and his brothers are the third generation of their family to have been in the fish and chip business, so they know how to cook Britainís traditional national takeaway dish to perfection.

"I am over the moon to be awarded MSC certification for Captainís fish & chips as I am a strong believer in sustainability and looking after our amazing world as we are only leaseholders and not freeholders,Ē says Tony Forgione, owner of Captainís fish and chip shop.

"We make sure we educate our customers into knowing that by choosing the blue fish ecolabel they are helping to keep our waters full and plentiful for future generations to enjoy sustainable fish. Long live fish and chips!Ē

George Clark, senior commercial manager at the MSC, said:"Itís such a huge achievement for Captainís in getting MSC certified. If thereís no fish then thereís no fish and chips, and by choosing the blue fish ecolabel, Captainís are supporting the future of our oceans and the future of our nationís favourite takeaway.Ē

Choosing the blue fish label from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

Story By: MSC

Date : 22-01-2018
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