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‘Frying’ Success for Fish and Chips on the Road

The National Fish & Chip Awards have concluded their tour of the UK after giving away over 2,000 free portions of fish and chips to lucky passers-by.

From Monday 23 October to Friday 27 October, Craig Maw and Nikki Hutton of Kingfisher Fish & Chips in Plymouth – the UK’s best fish and chip shop - visited five UK cities, serving 400 delicious portions of the nation’s favourite takeaway in each city.

The tour formed part of The National Fish & Chip Awards’ 30th anniversary celebrations, with the striking green ‘Kingfisher Fish & Chips on the go…’ van covering almost 1,000 miles, stopping in Glasgow, Newcastle, Manchester, Birmingham and London.

Marcus Coleman, Chief Executive at Seafish, organisers of The National Fish & Chip Awards, commented: "Fish and chips are undeniably British. Whether served with ketchup, mushy peas or one of the more unusual condiments, not much else compares to a piping hot portion.

"From Glasgow to London, locals came out in their thousands to get a taste of the UK’s best fish and chips, and gave rave reviews as they experienced first-hand exactly why Kingfisher are the number one fish and chip shop.

"We’ve always known that our country has a special place in its heart for fish and chips – after all they’re a British institution - but the response and engagement received on the road trip has been phenomenal.”

Commenting of the success of the roadshow, Craig Maw and Nikki Mutton, co-owners of Kingfisher Fish & Chips in Plymouth, Devon, added: "What a fantastic week! The support in each city has been absolutely amazing. We’ve seen queues of up to an hour long and heard some fantastic feedback on our fish and chips.

"We’re proud to be flying the flag for fish and chips, helping to raise standards and promote sustainability. Through this road trip, we hope we’ve encouraged more people to treat themselves to the UK’s favourite takeaway food.”

For more information visit www.fishandchipawards.com or follow @FishnChipAwards #FishnChipAwards.

Story By: Seafish

Date : 01-11-2017
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