National wholesaler JJ Food Service has launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod and haddock.

Using the The result is a consistently high-quality, natural filletwith minimal environmental impact. The fish

Chief Products Officer at JJ Food Service, Ali Guvemli said, "Quality and consistency means everything to our customers.” The fish are Individually Quick Frozen to support portion control, which is an important way to maintain good profit margins. "With IQF our customers don’t use more than they need, helping to save costs and reduce waste.”

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