UK’s No 1 chippy owner named MSC Sustainable Chef of the Year
The UK’s best fish and chip shop, Kingfisher Fish & Chips near Plymouth, is now also home to one of the country’s most sustainable chefs after owner Craig Maw was named MSC’s UK Chef of the Year at their annual awards.
The title was awarded in recognition of Craig’s commitment to serving MSC certified sustainable, traceable fish at his Plymouth based shop. Offering an impressive 12 MSC certified species, Kingfisher has previously earned the accolade of ‘most sustainable seafood menu in the world.’
Craig’s award sees him rubbing shoulders with another big name in the restaurant world; restaurateur Thomasina Miers was given the UK Special Achievement Awardfor championing MSC seafood across her Wahaca restaurant chain for almost ten years, making Wahaca the longest-standing MSC certified restaurant group. This in the year that MSC celebrates its 20th anniversary, recognises the fantastic commitment made by the business.
Other winners included Whitbread-owned Premier Inn which was named UK Newcomer of the Year after becoming the world’s largest hotel group to be MSC certified earlier this year. Hilton hotels won UK Menu of the Year following their campaign for Seafood Week which saw hotel chefs using up to 14 MSC certified species on menus. Retailers and brands were also recognised, with Sainsbury’s landing the MSC UK Supermarket of the Year award for the fourth year running. Tesco won MSC UK Sustainable Fish Counter of the Yearand Lidl received the Mid-Size Retailer of the Year as well as the Marketing Campaign award for its recent MSC Scottish mussels TV ad.
With over 1,000 MSC products available in supermarkets and 90 MSC certified chip shops, the awards highlight the increasing range of sustainable seafood choices for shoppers and diners.
Craig explains what the award means, "I am delighted to have been awarded MSC UK Chef of the Year 2017. At Kingfisher, we wholeheartedly champion sustainability and place this important issue at the centre of our business. By having 12 MSC certified species on our menu, including delicious haddock, Cornish sardine fish cakes and our signature lobster and chips, we hope to raise the profile of MSC and sustainability for the sake of our oceans and the future. Our mobile fish & chip van is also MSC certified, allowing us to take our award winning fish and chips to other areas while promoting sustainability and the great work MSC does.”
MSC Senior Commercial Manager North East Atlantic, George Clark, comments, "Craig, our MSC Chef of the Year 2017 has put sustainability at the heart of Kingfisher. A menu offering 12 MSC certified species of fish is no mean feat. It’s a great example of how a small business can have a massive impact on the environment by committing to sustainable sourcing. Every MSC certified fish supper served supports the fishermen making the extra effort to land catch that is sustainable and traceable. Our aim is for all fish and chip shops to eventually serve MSC fish and Craig is certainly leading the way.”
The awards in full:
UK Fish Counter of the Year
MSC UK Frozen Brand of the Year
The family favourite offers the largest range of MSC certified frozen products.
MSC UK Canned
Seafood Brand of the Year
UK Menu of the Year
UK Chef of the year
MSC UK Special Achievement Award
Choosing MSC labelled seafood from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.
Story By: MSC
Web Link: www.msc.org
Date : 07-07-2017