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UK’s No 1 chippy owner named MSC Sustainable Chef of the Year

The UK’s best fish and chip shop, Kingfisher Fish & Chips near Plymouth, is now also home to one of the country’s most sustainable chefs after owner Craig Maw was named MSC’s UK Chef of the Year at their annual awards.

The title was awarded in recognition of Craig’s commitment to serving MSC certified sustainable, traceable fish at his Plymouth based shop. Offering an impressive 12 MSC certified species, Kingfisher has previously earned the accolade of ‘most sustainable seafood menu in the world.’ 

Craig’s award sees him rubbing shoulders with another big name in the restaurant world; restaurateur Thomasina Miers was given the UK Special Achievement Awardfor championing MSC seafood across her Wahaca restaurant chain for almost ten years, making Wahaca the longest-standing MSC certified restaurant group. This in the year that MSC celebrates its 20th anniversary, recognises the fantastic commitment made by the business.

Other winners included Whitbread-owned Premier Inn which was named UK Newcomer of the Year after becoming the world’s largest hotel group to be MSC certified earlier this year. Hilton hotels won UK Menu of the Year following their campaign for Seafood Week which saw hotel chefs using up to 14 MSC certified species on menus. Retailers and brands were also recognised, with Sainsbury’s landing the MSC UK Supermarket of the Year award for the fourth year running. Tesco won MSC UK Sustainable Fish Counter of the Yearand Lidl received the Mid-Size Retailer of the Year as well as the Marketing Campaign award for its recent MSC Scottish mussels TV ad.

With over 1,000 MSC products available in supermarkets and 90 MSC certified chip shops, the awards highlight the increasing range of sustainable seafood choices for shoppers and diners. 

Craig explains what the award means, "I am delighted to have been awarded MSC UK Chef of the Year 2017. At Kingfisher, we wholeheartedly champion sustainability and place this important issue at the centre of our business. By having 12 MSC certified species on our menu, including delicious haddock, Cornish sardine fish cakes and our signature lobster and chips, we hope to raise the profile of MSC and sustainability for the sake of our oceans and the future. Our mobile fish & chip van is also MSC certified, allowing us to take our award winning fish and chips to other areas while promoting sustainability and the great work MSC does.

MSC Senior Commercial Manager North East Atlantic, George Clark, comments, "Craig, our MSC Chef of the Year 2017 has put sustainability at the heart of Kingfisher. A menu offering 12 MSC certified species of fish is no mean feat. It’s a great example of how a small business can have a massive impact on the environment by committing to sustainable sourcing. Every MSC certified fish supper served supports the fishermen making the extra effort to land catch that is sustainable and traceable. Our aim is for all fish and chip shops to eventually serve MSC fish and Craig is certainly leading the way.”

The awards in full:


MSC UK Supermarket of the Year

Sainsbury’s
Named "the best sustainable seafood supermarket in the world” earlier this year, Sainsbury’s was recognised for having the biggest overall choice, volume and value sales of MSC certified products.

MSC UK Fish Counter of the Year
Tesco
Tesco has 22 MSC choices on its counter, the biggest in the UK.

MSC UK Mid-size store retailer of the year
Lidl
For the second year running, Lidl leads the mid-sized retailers with more MSC labelled products than other mid-size supermarket chains, representing 81% of its seafood range bearing the MSC label.

MSC UK Marketing Campaign of the Year
Lidl
The retailer’s MSC Scottish mussels TV ad was a great illustration of the ‘ocean to plate’ journey of sustainable, traceable seafood. https://www.youtube.com/watch?v=aNgLfwJeKKA

MSC UK Frozen Brand of the Year
Birds Eye
The family favourite offers the largest range of MSC certified frozen products.

MSC UK Canned Seafood Brand of the Year
John West
John West offers an impressive 32 MSC certified canned choices.

MSC UK Menu of the Year
Hilton Hotels
Hilton became the largest Hotel Chain with MSC certification in 2015 and went one step further in October last year by running a campaign menu for Seafood Week, where hotel chefs were encouraged to utilise a range of 14 different species.

MSC UK Chef of the year
Craig Maw
Craig is owner and chef of Kingfisher Fish & Chips, near Plymouth, named the fish and chips shop of the year at the National Fish & Chip Shop Awards 2017. The shop is also known for having the ‘most sustainable seafood menu in the world’ with 12 MSC certified species.

MSC UK Supplier of the Year
Brakes
Brakes offers the largest range of MSC products to its customers and scoops the title for the fourth year running.

MSC UK University of the Year
Nottingham University
Nottingham took the trophy from Durham University for serving the largest number of MSC certified dishes to its students.

MSC UK Special Achievement Award
Thomasina Miers for Wahaca
Chef, restaurateur and food writer, Thomasina, received the Special Achievement award for adopting the MSC label across her Wahaca restaurants UK-wide in 2008, now approaching 10 years of MSC fish on the menu.

MSC UK Newcomer of the year
Whitbread Group PLC
Whitbread owned Premier Inn became the world’s largest hotel group to be MSC certified earlier in 2017 As a result, an extra 3 million portions of sustainable fish and chips will be served this year across key restaurant brands Beefeater, Brewers Fayre, Table Table and Whitbread Inns.

Choosing MSC labelled seafood from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

Story By: MSC

Web Link: www.msc.org

Date : 07-07-2017
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