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With this year’s National Fish and Chip Day fast approaching, it’s not too late get involved and celebrate the nation’s favourite dish on Friday 2ndJune!

Following the phenomenal success of the event last year, National Fish and Chip Day 2017 will see people throughout the country celebrating their love of the this iconic meal from fish and chip shops, pub chains, restaurants, retailers, to the fishermen and farmers who provide the sustainable and natural ingredients used to create it.

We want to help Fish and Chip shops across the UK benefit from this awareness day and can offer advice on decorating your shops, running special promotions and competitions and generally creating a huge buzz about fish and chips. You can download our Campaign Toolkit packed with helpful information and guidance on how to get the most from social media and your local and regional press with logos, images and press release templates available for you to use. We are running a huge national PR campaign too which will help spread the word. All this helps to raise awareness, which in turn drives footfall to your shops.

Make sure you are following National Fish and Chip Day on Facebook, Instagram and Twitter (@neoda_oils) and keep an eye out for some competitions we are running to win some excellent supporting materials.

In 2016 #nationalfishandchipday began trending on Twitter and Facebook at 9.30 in the morning and the broadcast and print media coverage achieved helped make the footfall experienced by fish and chips shops one of the highest of the year, with some saying it was even busier than Good Friday. More than 28 million people saw, heard or read about National Fish and Chip Day!

2017 looks set to exceed these results and we want to give you support and insight to turn this into a very special Fryday! We have even secured a top London location for Fish and Chip Shop of the Year winners, Kingfisher Fish and Chips, to show case their fantastic culinary skills from their eye-catching van.

The national event is being championed by trade organisation, The National Edible Oil Distributors’ Association, who represent packers and distributors of oils and fats in the UK. NEODA’s, Andrew Marriott, comments,"National Fish and Chip Day celebrates the stars who work hard to bring Brits their favourite traditional takeaway. We want to bring the whole industry together to celebrate and showcase the great British institution that is fish and chips.”


For general enquiries please contact: Lynda Simmons on 0208 464 3954

For PR & Marketing assistance please contact: Jo Hage or Sarah MacDonald on 01622 239303

Story By: NEODA

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Date : 24-05-2017
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